雙11速賣通怎么催付

策略一：定向優惠券

對于第一和第二種買家，即瀏覽，加購（或者加wish list）但是并沒有下單的訪客，我們是沒有辦法通過站內信和訂單留言來跟他們溝通和營銷的，所以只能通過速賣通郵件營銷或者發放定向優惠券的方式來觸達他們并且促成轉化。相對于郵件營銷，定向優惠券的觸達和轉化效果是更好的，所以我們重點講解一下如何向這些訪客發放定向優惠券。 satisfied with ourproduct quality.

i am sorry that we can't offer the price you requested.

how about we dealat $ xxx ? the price has been adjusted , if you’re satisfied with this price,please just pay directly.

please let me knowfor any further questions. thanks.

sincerely,

xxx

原因3：買家未做回復

對于下單不付款也沒有回復的買家，比較簡單有效的方法就是降價了。 this order.

discounts already made, what you need to do is just pay for it directly.

thank you and best regards,

xxx

原因4：買家不想買了

如果買家確實不想買所拍產品了，我們所能做的就是加深我們的店鋪和產品在他們心中的印象，讓他們下次有需要就能想到我們。 offered specially foryou.

just remember- xxxstore is your first and best choice for xxx products.

thank you all the same

xxx

另外需要提醒大家的一點是，今年的速賣通雙11引入了預售玩法，不只是賣家，很多買家也是第一次參與預售，很可能忘記去付尾款。所以我們要記得在雙11期間去發站內信或者訂單留言去提醒買家付尾款噢。

我們就以“瀏覽未下單”的買家為例，演示一下如何發放定向優惠券。首先我們要先把比較近7天或者30天只瀏覽但是未下單的客戶篩選并且分組，對于加購（或者加wish list）但是并沒有下單的客戶，我們可以以同樣的方式篩選和發放優惠券，這里就不再贅述。

策略二：“望聞問切，對癥下”

那么對于第三種下單不付款的買家行為，我們要如何營銷呢？其實，對于下單不付款的原因，大概可以分為以下四種，我們就一一對癥下，我整理了相應的范文模板，各位可以盡管去復制粘貼，拿走不謝。

原因1：遇到支付問題

dear friend,

thanks forvisiting our store.

we noticed that you placed an order but didn't pay for it yet.

can i know the reason why you didn't make payment ?

if you have anypayment questions, below link can help you:

http://help.aliexpress.com/categories_payment.html

feel free tocontact us for any other questions.

best regards

xxx

原因2：買家砍價

dear friends,

thank you forordering these items.

as you know,people always pay for what they buy. and i am sure you will be satisfied with ourproduct quality.

i am sorry that we can't offer the price you requested.

how about we dealat $ xxx ? the price has been adjusted , if you’re satisfied with this price,please just pay directly.

please let me knowfor any further questions. thanks.

sincerely,

xxx

原因3：買家未做回復

對于下單不付款也沒有回復的買家，比較簡單有效的方法就是降價了。

dear friends,

we are so honored to be your supplier.

in order to establishing our first cooperation, we will offer a 5% off on this order.

discounts already made, what you need to do is just pay for it directly.

thank you and best regards,

xxx

原因4：買家不想買了

如果買家確實不想買所拍產品了，我們所能做的就是加深我們的店鋪和產品在他們心中的印象，讓他們下次有需要就能想到我們。

dear friends,

we are so sorry to hear that you don't want this item any more.

as an regular customer ,next time when you order a 5% discounts will be offered specially foryou.

just remember- xxxstore is your first and best choice for xxx products.

thank you all the same

xxx

另外需要提醒大家的一點是，今年的速賣通雙11引入了預售玩法，不只是賣家，很多買家也是第一次參與預售，很可能忘記去付尾款。所以我們要記得在雙11期間去發站內信或者訂單留言去提醒買家付尾款噢。

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